Video walls and eye-grabbing content are increasingly a feature of larger stores in shopping malls and metropolitan high streets. Each year, digital signage is more and more widespread across the retail landscape and becoming even more captivating, thanks to advances in signage technology such as higher resolution LCD and UHD screens.

  Smartphone apps can enable retailers to boost sales in every branch, not just online said Chris O’Dell, VP Sales and Marketing, Hughes Europe. Throughout the continual ascent of e-commerce, smartphone apps have been instrumental in providing a platform for retailers to secure sales from customers browsing their product lines on their mobile devices.