In-car connectivity key to future product & brand development

At CAR HMi concepts & systems 2015, the annual conference dedicated to the latest trends in HMI and user experience, participants will be able to learn first-hand how Qt can support their entire technology strategy and quickly adapt to future application development and device creation trends. Drivers are twice as likely to choose a car based on its technology than its performance and increasingly want to link their lifestyle with their services. OEMs that own the service ecosystem around the car now have the opportunity to meet user’s expectations for a seamless customer experience.

In that respect, Qt offers several advantages to developers in the automotive industry: it is located in between the end user’s services and car’s OS, it enables the creation of an ecosystem of services with third party applications and, importantly, it allows control. Through the Qt platform, toolkit and cloud, vehicle manufacturers and OEMs keep the ecosystem, service innovations, brand experience and future business models in their hands.

For the end user, this results in premium entertainment: Qt features are already integrated into the UIs of leading entertainment industry players delivering a smooth in-car entertainment experience. At the same time, Qt is more than a UI solution. It enables designers and developers to create a powerful and secure back-end ensuring system and infotainment safety. Finally, new services and third party applications can easily be integrated or users can build their own application store.

The Qt Company is a business partner at CAR HMi concepts & systems and a long term partner with many OEM and Tier 1 companies across the automotive industry. Qt offers them ready-to-use features enabling a shortened innovation cycle and a future-proof technology able to adapt to evolving business models.

CAR HMi concepts & systems 2015 is taking place 25^th to 26^th June at ‘Ramada Hotel’, Berlin-Alexanderplatz, Germany. Over 150 international senior industry executives will attend to discuss their key challenges, industry topics and tasks, while exchanging knowledge and creating partnerships. The Qt Company will give its contribution to the discussion through the presentation entitled ‘Smarter cars need smart Frameworks’ by Dinu-Mathias Fulea, Business Development Director, Qt Company.