DigiKey honoured with Four MarCom awards

MarCom Awards recognises outstanding achievement by creative professionals involved in the concept, direction, design and production of marketing and communication materials and programs. MarCom is one of the oldest, largest, and most respected creative competitions in the world.

DigiKey won Platinum Awards, MarCom’s highest honour, for the following:

• Brand refresh – Over the last year, the company worked with Lippincott, a global branding agency, to clarify, evolve, modernise and codify the DigiKey brand.
• Brand anthem video – DigiKey worked with Lippincott to produce the video that modernised its image for the future while also staying true to its legacy and helping it stand apart from competitors.

DigiKey won a Gold Award for its updated logo which features the simplified company name to better reflect the company’s deep technical product and digital solutions portfolio. DigiKey worked with Lippincott to clarify, evolve and modernise the logo.

DigiKey received an Honourable Mention in the Online Placement category for an online story that was a result of the branding refresh announcement in May 2023. DigiKey worked with Bellmont Partners, a Minnesota-based PR and communications agency, to share the brand refresh story with industry media worldwide.

“DigiKey set out to refresh its brand to capture and celebrate the way we use technology to help engineers and designers solve problems and accelerate progress,” said Tim Carroll, vice president of marketing for DigiKey. “We are honoured to receive MarCom awards recognising the team effort between DigiKey and our partners to develop a brand system that emphasises progress and connection with suppliers and customers while reflecting DigiKey’s digital-first, forward-looking perspective.”

“We’re very appreciative of the feedback our updated brand has received,” said Ross West, creative director for DigiKey. “We were fortunate to partner with many great creative minds on this next step for the DigiKey brand, and we’re excited to see the DigiKey name continue to propel our industry forward.”

MarCom is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP), a 28-year-old international organisation consisting of several thousand creative professionals. Judges are industry professionals who look for companies and creative work that exceed a high standard of excellence and serve as a benchmark for the industry.