E-bikes come closer to Europe
It has been long time since Panasonic presented its first e-bike 1979 in Japan, that electrically assisted cycling has become a mass (and growth) market. Bicycles always enjoyed a particular attention within the global corporation, as company founder Konosuke Matsushita worked in a bicycle store in his youth, and have therefore been part of the product range since the 1950s.
Nowadays, Panasonic Cycle Technology is hoping to set trends in the e-bike market - not only with battery technology, but also with the powerful motors of the GX series.
Although Panasonic has been active on the European market for twenty years now, the sales structures for two-wheelers have been centrally governed by Japan so far. Now, with the new sales office in the outskirts of Munich, Bavaria, Panasonic is now focusing close customer relations and short distances in the European e-bikes markets.
Accommodated in the premises of Panasonic Industry Europe with its 600 employees, the team around Andreas Böxler and Peter Obermeier plans to make the big brand’s innovative technology more visible - and perceived as an excellent choice for the continent’s roads and trails.
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