Artificial Intelligence

Collaboration to improve roadway safety

10th January 2019
Alex Lynn
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Driver of energy efficient innovations, ON Semiconductor, and 3M, a global science and innovation company, have jointly announced a collaboration to improve communication between vehicles and roadway infrastructure. Together, ON Semiconductor and 3M have combined decades of image sensing technology and roadway safety experience, to improve navigation for vehicles equipped with automated driving features. 

During CES 2019 in Las Vegas, Nevada, the two companies will display ON Semiconductor’s AR0234AT CMOS image sensor integrated with 3M’s next generation digitally-enabled Smart Code sign technology in the ON Semiconductor demo room at the Venetian, Level 3, Murano 3302 & 3303. Through this collaboration, both companies anticipate accelerated progress toward the next generation of infrastructure solutions to facilitate advancement in connected and automated vehicle technology.

“Our image sensors are the ’eyes‘ of autonomous vehicles, and our sensor technology can enable vehicles to ’see‘ much more than a human driver can,” said Ross Jatou, Vice President and General Manager, Automotive Solutions Division, Intelligent Sensing Group at ON Semiconductor. “Working with 3M’s advanced materials technology enables our sensors to deliver additional information from enhanced infrastructure to further assist drivers beyond traditional Advanced Driver Assistance Systems (ADAS) and pave the way towards autonomous driving.”

Dr Daniel Chen, Vice President and General Manager, 3M Transportation Safety Division, stated: “Full autonomy will require integrated systems that allow cars to communicate with each other and the driving ecosystem. Achieving this requires collaboration between the automotive and roadway safety industries. That is why we’re excited to collaborate with ON Semiconductor. Together we’ll take the first steps in creating an integrated system that can help make connected and automated vehicles safer and more efficient.”

This announcement builds on 3M’s 80-year commitment to help improve transportation safety, and ON Semiconductor’s commitment to provide leading-edge sensing technologies and solutions to automakers and their suppliers.

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