Sondrel appoints new Regional Sales Director

Pascal Cintract has been responsible for bringing many new products to market and knows the challenges. He said: “So many, truly innovative, high-tech products are based on custom ASICs that require many complex steps from design though the manufacturing supply chain to silicon. People often think that this route is very expensive but it need not be when considering the high return on investment from having unique differentiation of a product in the market.

“I am delighted to be able to offer Sondrel’s complete turnkey service that covers all stages from concept to silicon. Sondrel’s large and experienced teams from its five, global design centres and understanding of the costs of every stage means that its customers can confidently set budgets and milestones to successfully plan new product introductions.”

Ian Walsh, Sondrel’s VP of Worldwide Sales, added: “I am very pleased to have Pascal on board with his many years of experience in Sales and Business Development across Europe. He is also multi-lingual and a veteran of the semiconductor industry where he started with Motorola Semiconductors in Toulouse, and has also worked for dynamic start-ups such as Plastic Logic.”