Analysis

World’s first software TV solution from Mirics ships in production volume

4th January 2010
ES Admin
0
Mirics today announces it has commenced volume shipments of its software-based broadcast TV receiver, FlexiTVÔ, to its global customer base. FlexiTV rewrites the economics of supporting global standards broadcast reception on PC platform devices such as desktops, notebooks, and netbooks, by implementing the traditional silicon demodulation functionality in software. The ability to offer value-add features such as FlexiTV is especially attractive to PC manufacturers in the current economic climate, as they enable differentiation from competitor products at the lowest cost point.
Commenting on the announcement, Simon Atkinson, CEO Mirics, said: “Mirics was the first company in the world to announce a software-based TV receiver when it unveiled its FlexiTV technology in 2008. In the intervening period, the team has worked diligently to ensure that FlexiTV meets all of the quality and reliability expectations of customers. The resources and product innovation required to meet the challenges of developing a prototype platform into a qualified product meeting all relevant industry standards and certifications are frequently underestimated. In addition, Mirics also needed to address the greater-than-normal quality expectations of manufacturers previously sceptical to the viability of a software-based receiver. Today’s announcement is a clear statement that Mirics has addressed all these requirements.”

Atkinson continued: “Mirics is building significant product inventory to meet the larger than expected customer demand for FlexiTV in 2010. To support this demand and meet future needs, we have strengthened the global sales support team, including additional distribution channels in south east Asia, and have also added further engineering resources with a new development team in Asia.”

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