Analysis

Wolfson's SoundStage software selected by BBK

27th April 2010
ES Admin
0
Wolfson Microelectronics plc has announced that its world-leading SoundStage(tm) software has been selected by BBK Electronics, one of China's leading mobile phone providers, to take the audio quality of its handsets to new levels.
Wolfson's licence agreement with BBK incorporates various elements of Wolfson's SoundStage software including the compelling Virtual Surround System, which uses advanced psychoacoustic processing to transform the audio quality played through the headphones, creating the sensation of virtual speakers positioned around the listener; HD Bass, which significantly enhances the bass boost, resulting in great audio from small, portable speakers such as those in a mobile phone; and HD Treble, which subtly enhances the treble frequencies and adds emphasis to the sound without distorting the audio.



Already a valued customer of Wolfson, BBK will bring new handsets to market incorporating Wolfson SoundStage software later in the year.



Rash Sahota, VP and General Manager of ANC and Software Solutions at Wolfson Microelectronics, commented: We are delighted to continue our partnership with BBK Electronics. Incorporating our unique SoundStage software into the handsets of one of China's top mobile phone providers is testament to the quality of Wolfson's world-class audio solutions, and strengthens Wolfson's position as a world-leading audio solutions provider.



Wolfson SoundStage is a suite of software modules delivering a rich, vibrant, home cinema audio experience to mobile entertainment devices.



Wolfson SoundStage modules have been specifically designed for portable devices to ensure low power consumption, as well as low processor and low memory requirements. The software has already been installed in over 80 million mobile handsets and gaming devices.



As well as Virtual Surround Sound, HD Bass and HD Treble, other elements of Wolfson SoundStage include ReTune(tm), which maximises stereo and mono speaker performance, and Auto Gain Control, which optimises playback volume for a more enjoyable listening experience.



In addition to offering ideal solutions for mobile handsets, Wolfson SoundStage modules can also be easily incorporated into laptops, portable media players, flat panel televisions, gaming consoles and docking stations.

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