This Halloween you should be afraid - be very afraid!

In Newquay, Cornwall in England, a supersonic car dubbed ‘The Bloodhound SSC’ will aim to crack the 1,000mph land speed record in tests at Cornwall Airport Newquay.

Ten years in development, this maiden test could pave the way for even more exciting future transportation.

With Hyperloop One boring through the earth and SpaceX commercialising flights in space - 2017 has certainly been the year of transportation evolution.

Has public perception evolved enough to accept these new methods of getting from A to B?
Would you feel safe enough to pop into the human-sized equivalent of a pneumatic postal delivery system to get to work? Or chop your commute in half by entrusting a computer with your life?

Despite companies’ reassurances that every step they take in the advancement of their technology is tested and then tested again, and then tested again – there is no room for error – all it takes is one accident for the system to come tumbling down.

The other argument, is that human error is higher than that of a computer’s – which has advanced vision systems, quick reactions and can’t consume alcohol. So is the driverless car a glorified personal taxi service? For the hefty price tag attached, why shouldn’t I just get the bus? Well, privacy.

In our busy culture, personal space and privacy has become paramount, with commuters preferring to stare down at their phones, than converse with their fellow passenger.

Luxury is an important factor
As driverless cars evolve, carmakers have to start thinking about the User Experience (UX). If we don’t have to drive anymore, what are we going to do?

The most likely answer is, go on your phone, work, watch Netflix – but for this you need the internet, screens, audio. The car turns into a living room. Comfort and connection will be the two deciding factors between a consumer’s choice between autonomous vehicles.

So let’s say that the consumer is convinced. They buy the driverless car, they commute in peace. They are free of stress, and maybe even get to watch the morning news. What happens if there is an accident?

The legality and the software is all still being developed and tested – but it still comes down to the fact that someone somewhere will have to decide how the autonomous vehicle will react in an unhappy circumstance. If the choice is between one person and another, one pedestrian or a vehicle – how will the vehicle make the decision – and whose fault will it be?

It’s all a bit scary.