Texas Instruments Features the Latest Consumer Electronics Technologies Available Today, Highlights Technologies of Tomorrow

At the TI booth, visitors will experience the latest advancements in DLPÒ technology, including its leadership in innovation, value and 1080p, speak with leading industry experts, and learn how consumers will experience communications and entertainment in the future. As the premier destination for video display at CES, TI will feature the largest number of DLP HDTVs and front projectors ever displayed in one booth. The company’s latest initiatives in audio, video and connectivity will also be demonstrated in suites at the Las Vegas Hilton.

Providing a full range of systems expertise and an expansive portfolio of DSP and analog technologies, TI gives innovators a toolbox to speed development and produce differentiated, easy-to-use consumer electronics. These unique solutions target applications that range from networked digital TVs and portable media players, to set-top boxes and A/V receivers.

In addition to providing a hands-on experience at these locations, TI has nine experts scheduled to speak at CES in panels highlighting the following topics:

* Mobile Music: New Platforms + New Technology + More Music + Dynamic Marketplace, Digital Hollywood, Sunday, January 7, at 1 p.m. in the North Hall, Room N261. Panelist: Chris Schairbaum, director, consumer electronics strategy, worldwide strategic marketing, Texas Instruments.

* Game Power on the Inside: Chips, Optical Technology and Microprocessors, Digital Hollywood, Sunday, January 7, at 1 p.m. in the North Hall, Room N256. Panelist: Richard Kerslake, worldwide general manager, 3G and OMAP™ Business, Wireless Terminals Business Unit, Texas Instruments.

* TV Technology Showdown: Plasma, LCD, DLP, LCoS, SED, Monday, January 8, at 1:30 in the North Hall, Room N254. Panelist: John Reder, worldwide strategy and business development manager, Texas Instruments DLP® HDTV.

* Radio’s Digital Future: HD vs. Satellite, Monday, January 8, at 3 p.m.
in the North Hall, Room N262. Panelist: John Gardner, marketing manager, Digital Radio and Infotainment, Texas Instruments.

* Ubiquitous Video to the Consumer: The Technology Enablers - Broadband, IPTV, Mobile and TV, Tuesday, January 9 at 10:30 a.m. in the North Hall, Room N256. Panelist: Yoram Solomon, senior director, strategic marketing and industry relations, Mobile Connectivity Solutions, Wireless Terminals Business Unit, Texas Instruments; president, Mobile DTV Alliance

* HDTV Around the World, Tuesday, January 9 at noon in the North Hall, Room N253. Panelist: Eric Braddom, director, DLP® Products Asia, Texas Instruments.

* The Personal Entertainment Revolution: One Device vs. Many, Tuesday, January 9, at 12 p.m. in the North Hall, Room N254. Panelist: Richard Kerslake, worldwide general manager, 3G and OMAP Business, Wireless Terminals Business Unit, Texas Instruments.

* Front-Projection TV: Ready for Prime Time, Tuesday, January 9 at 1:30 p.m. in the North Hall, Room N253. Speaker: Lars Yoder, business manager, Texas Instruments DLP® Front Projection Products.

* Behind the Digital Home & Mobile Consumer: Chips, Microprocessors & Optical Technology Define the Future of Entertainment - from DVDs, MP3s, HD & Set-Tops to Games, PDAs and PCs, Digital Hollywood, Wednesday, January 10, at 3 p.m. in the North Hall, Room N261. Panelist: Henry Wiechman, worldwide business manager, Digital Video, Texas Instruments.