Successful first seminar tackles market issues and new design opportunities

Amongst the speakers was Natalie Chang, whose company CiVue is responsible for a brand new form of optical bonding. The technique delivers sunlight readable displays even in conditions of fluctuating brightness and guests were given an insight into how problems of readability, particularly in outdoor displays can be overcome. Natalie was in the UK after supervising successful applications across Europe and spoke with the perspective not only of a scientist but also that of a practical engineer able to discuss trade-offs in visibility and vandal-proofing when designing information points. She also seamlessly moved from gummi bears to extrinsic contrast ratios to tackle both the nature of the optical bonding material and the relative scale of readability.

Joining Natalie at the speaker’s lectern was Philip Chang of Avalue. As General Manager of theTaiwan- based IPC specialist, Philip has possibly the widest knowledge of embedded and platform systems on the market today and launched into an overview of solutions that deliver maximum power from a minimal footprint. During his subsequent presentation, he revealed his company’s strength in customer partnerships, quoting that 70% of Avalue’s business originates from customised solutions from ODM co-operation projects with prototypes available in as little as two weeks from design.

Also addressing the audience was Jesse Chen from EETI- his task was to explain and identify the huge leaps forward in gesturing capability his company has made and also look at integration issues with Windows 7 and moves to utilise the software to maximum effect.