Smart Call!

1st November 2010

electronica

ES Admin

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HERE’s a handy wayfinder and information database for you if you are off to electronica – and if you have an iPhone, iPad or iPad! Taking the view that smart phones are now an important part of everyday life and as well as making calls, they can be useful in all walks of life with over 200,000 applications available from first-aid tips, recipes, navigation at sea or as a spare key for the car. Now comes EasyExpoNavigation the application for visitors to electronica 2010.

This iPhone application will not just make it easier for visitors to the show searching exhibitors, products or services, it also features valuable points of interest such as forums, restaurants and public transport stops. There’s also a list of events to help you prepare for the show.

This free app also contains the names of all exhibitors together with further information such as products and addresses. Plans of the Munich Trade Fair Centre and the individual exhibition halls are integrated in the application to, all designed to give you fast orientation and navigation around the halls as well as during travel to and from the show. There’s also flight departure times from Munich Airport and departure times of means of transport operated by the Munich Public Transport Authority from the Munich Trade Fair Center.

Whether it be a conference, forum event, the CEO Round Table or exhibitor stands, ExpoEasyNavigation will help you find out what event is actually taking place in which exhibition hall and help you find your way there. The entire supporting programme of electronica is integrated in this application. Just has to make it easier doesn’t it!

ExpoEasyNavigation trade fair software has been developed by infsoft, Grossmehring and can be used via two media channels, application or browser variant. The application can be used with iPhone, iPad and iPod, providing real time navigation. As the location is always updated in real time, your phone will tell you where you are at all times.

And once downloaded, electronica’s show organiser says the application is used off-line: you can use the app without incurring roaming fees.

The browser variant is also available for all smart phones and features the same options as the application apart from real time navigation. Instead of route guidance, you will see a map with markings when selecting destinations. And like all smart phone apps there are favourites too: store destinations such as the car park or cloakroom or highlight favorite exhibitors and products on the hall plans.

This application is downloadable from the electronica website at www.electronica-app.de.