Analysis
Silicon Labs Targets Next-Generation TV Tuner IC For Massive China TV Market
Silicon Laboratories today introduced a silicon TV tuner solution designed to provide an optimal balance of affordable cost and high performance for TV makers in China and Taiwan. The new Si2155 TV tuner IC extends Silicon Labs’ field-proven and industry-leading silicon TV tuner architecture into high-growth emerging markets for digital TVs and set-top box (STB) products.
-- ITV makers in China have been rapidly increasing flat-panel TV production over the last three years, and cost-optimized solutions such as Silicon Labs’ Si2155 TV tuner IC will help them deliver high-quality TV models at competitive price points. According to the analyst firm DisplaySearch, China is expected to become the world’s largest market for LCD TVs this year. DisplaySearch also predicts that flat-panel TV shipments (both LCD and plasma models) in China will nearly double from the 31 million units reported in 2009 to 59 million units in 2014, reaching a compound annual growth rate of 14 percent.
“Silicon Labs’ Si2155 TV tuner provides an ideal solution for our flat-panel TV design needs,” said Lang Bai, research and development director, Sichuan Changhong Component Technology Co., Ltd. “The Si2155 exceeds the performance of traditional CAN tuners, providing consumers with outstanding broadcast reception while enabling Changhong to reduce the cost and complexity of TV tuner modules.”