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Siano's SMS1530 Mobile TV Receiver Chip for USA Wins Consumer Electronics Association Award

16th November 2010

ES Admin

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Siano Mobile Silicon (www.siano-ms.com), the world’s leading supplier of digital mobile TV receiver chips, announced today that the company has been honored with an Innovations 2011 Design and Engineering Award by the Consumer Electronics Association (CEA). Siano’s advanced SMS1530 receiver chip, targeting the emerging mobile TV market in the United States, was awarded in the “Enabling Technologies” category. The recently launched product marks Siano’s entry into the US market, after previous successes and domination in various global mobile TV markets, most notably China and Latin America.

Sponsored by the CEA and endorsed by the Industrial Designers Society of America (IDSA), the Innovations Design and Engineering Awards reflect innovative design and engineering. All entries were judged by a preeminent panel of independent industrial designers, independent engineers, and members of the trade press. Siano’s product will be displayed with other honorees during the 2011 International CES, January 6-9, 2011, in Las Vegas at the Innovations Design and Engineering Showcase, Grand Lobby of Las Vegas Convention Center.

The SMS1530, which supports the Advanced Television Systems Committee (ATSC) A/153 Mobile Digital TV Standard, was developed in collaboration with LG Electronics, principal developer of the ATSC M/H (mobile/handheld) broadcast standard. Optimized for transmission to mobile and handheld devices, ATSC-M/H was developed to support a variety of services including free (advertiser-supported) television and interactive services delivered in real time, subscription-based TV, and file-based content download for playback at a later time. The standard can also be used for transmission of new data broadcasting services.

“We are thrilled and honored with this recognition,” said Ronen Jashek, Siano’s VP Marketing. “We believe that American consumers will embrace Mobile DTV, which offers them easy access to their favorite local and national TV content anytime, anywhere. The SMS1530 is fully compatible with the ATSC A/153 Standard, and it also supports FM radio, and has the necessary on-chip provisions for conditional access for pay-TV services. The high-performance, low-power SMS1530 targets a wide range of mobile and handheld devices, including mobile phones, portable navigation devices, in-vehicle TVs and portable media players. It offers customers the best TV viewing experience – indoors as well as outdoors, long battery life and mobility.”

The SMS1530 is available in samples to select customers. A successful field trial recently conducted in Washington DC exhibited excellent performance. Siano reported that it is already engaged with customers developing electronic products using the SMS1530.