Premier Farnell updates global customers during air disruption using social media and web 2.0

Through the power of the element14 community engineers have also continued to connect with each other and work on their designs unaffected by the situation. As a high service distributor Farnell is leveraging its extensive worldwide stockholding and working very closely with its global freight partners to ensure customers receive on-time deliveries and to minimise any disruption, with next day delivery being achieved in most countries. The company has invested in key warehouse locations around the world enabling it to continue to provide the same high levels of service at a time when other businesses with more centralised warehouses are struggling.

“As the situation is beyond our control we have focussed our energy on communication and continuing to meet customer need to ensure the crisis does not interfere with our commitment to on-time delivery. Such situations reiterate the importance of being able to share detailed information with customers at speed and our strong web presence has ensured this has been possible. We have successfully communicated frequent local updates in all regions, and are working round-the-clock to keep our customers informed via our websites, Twitter and Facebook news pages, demonstrating once again the power of these tools to business today”, said Neil Harrison, President for Farnell Europe. “We are well equipped to continue business as normal in times of adversity and welcome the news that the disruption is showing signs of improvement. We will continue to communicate frequently until the situation returns completely to normal.”

Anyone looking for information can access via www.farnell.com and select their country of operation for up to the minute information.