Premier Farnell enhances core strategy with acquisition of CadSoft

This enhancement to Premier Farnell’s core strategy focuses on further meeting engineers needs for technology, information, tools and software, while internationalising the company’s proposition and services for the rapidly developing Asian markets. This acquisition offers CadSoft’s customers – over 40,000 electronic design engineers throughout the USA and Europe – easy access to Premier Farnell’s growing range of product and technology.

In addition, the group’s companies in the Asian region (Premier Electronics, Farnell Newark and Farnell) will be able to deliver this product to this fast growing, but relatively untapped region. The product’s distribution and licensing options via element14 will allow engineers within these regions the needed access to the product. Premier Farnell plans to further extend the CAD software’s capabilities by linking it to their databases in a similar methodology to the DesignLink platform.

“The CadSoft EAGLE CAD software extends our portfolio and gives us more tools to help our customers in their design process,” said David Shen, Global Head of eCommerce and Technical Marketing of Premier Farnell. “When viewed in addition to our recent launch of DesignLink, the bridge from CAD tools to our product data and information, and element14, our new online community and resource centre, we are truly offering the EDE support right through the design process.”

“We are excited by the opportunity this acquisition affords us to attract new design engineering customers as we offer them access to industry leading software and our outstanding range of products and support, said Harriet Green, CEO of Premier Farnell. “The EAGLE software will enable us to facilitate design exchange between engineers through element14, our design community, which when combined with our leading edge transactional websites offers customers a complete online solution to their purchasing and design needs”.