Analysis
NXP Introduces Advanced 3DTV Processor
NXP Semiconductors today announced the availability of the PNX5130, the industry’s first video co-processor enabling 3DTV, frame-rate conversion (FRC) and local backlight dimming in a single chip. By eliminating the need for external FPGA devices to support 3DTV, NXP is providing a highly cost-effective post-processing solution that will enable manufacturers to bring competitively priced 3D-enabled TV sets to the mainstream consumer market. The PNX5130 enables conversion of all popular 3DTV formats to both line and frame interleaved displays, and is designed for maximum flexibility to support emerging 3DTV standards. The PNX5130 is available immediately and will be demonstrated at 2010 CES in Las Vegas, Nevada, USA.
“3DTV is the new product differentiator for home entertainment systems,” said Vincent Vermeer, product marketing director for digital TV systems, NXP Semiconductors. “With the growing popularity of 3D movies, we expect to see a much wider range of 3D content – including broadcast content and games – become available for TV viewers over the next two years. The challenge for TV manufacturers will be how to make the 3D viewing experience more affordable for the average consumer. The PNX5130 is a critical part of the solution – combining support for 3DTV, FRC and local LED backlight dimming in a single integrated chip, reducing the total bill of materials.” 
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