picoChip joins ‘FemtoZone’ at Mobile World Congress 2009

The FemtoZone (Stand 2.1B34) will feature a daily schedule of public presentations from operators and vendors on the major opportunities and challenges facing the femtocell market. Rupert Baines, VP Marketing, picoChip will be presenting at 10:45am on Tuesday 17 February and will share details of picoChip's latest advances in femtocells for WCDMA, TD-SCDMA, WiMAX and LTE. picoChip will also be displaying baseband SoC devices in the femtocell ecosystem product showcase in the FemtoZone as well as on its own stand - 1D56 in Hall 1.

“As the early standard-bearer of femtocells picoChip is proud to support the Femto Forum and The FemtoZone at this year’s Mobile World Congress,” said Nigel Toon, President and CEO of picoChip. “A self-sustaining momentum has now built behind femtocells; they deserve this level of exposure and backing. The FemtoZone features a blend of information on femtocell markets and technologies from operators and a well-developed ecosystem of solution vendors. It provides the perfect platform to further the femtocell industry’s success.”

“Over the past year the femtocell industry has overcome major technical and business challenges paving the way in 2009 for operators to introduce commercial services. As such the Mobile World Congress is going to be a key event for operators to cement their consumer propositions to ensure their launches are as successful as possible,” said Professor Simon Saunders, Chairman of The Femto Forum.

“This year’s Mobile World Congress marks the beginning of the real acid test for femtocells. The FemtoZone will attempt to address the key issues, such as what is going to be the key driver for successful deployments and are there going to be further technical hurdles to be addressed before we see large scale deployment,” said Robindhra Mangtani, Director of the GSMA project on Femtocells.
picoChip is a founding member of the Femto Forum, and serves on its management board.