Analysis
Philips Lumileds Adds Senior Executive to Lead SSL Expansion in the Asia Pacific Region
Philips Lumileds announced that Alvin Tse, a fifteen-year veteran of the lighting industry has joined the company as its Vice President of Sales in Asia Pacific. Mr. Tse will lead its growing team of technical, marketing and sales professionals in the region which is widely expected to be among the fastest growing for solid-state lighting adoption. In the coming three years it’s expected that the illumination market in Asia will be one of the fastest growing segments and at a rate that exceeds other regions.
AccoMr. Tse also holds a Bachelor’s degree in Electrical and Electronic Engineering from the University of Melbourne, Australia, and a MBA from the University of South Australia. “Philips Lumileds is committed to the growth and development of the solid-state illumination market in Greater Asia,” said Steve Barlow, Executive Vice President of Sales and Marketing. “Alvin has the vision and experience in the region that will allow us to develop and support the lighting industry.” The company’s LUXEON Rebel LEDs are already deployed in more reliable, energy efficient outdoor lighting and retrofit bulb solutions designed in Asia and LUXEON product portfolio expansion and an expected increase in resources for the region will support market efforts for shop, office, home and hospitality lighting as well.