NXP Highlights good2gether and Think&Go NFC at WIMA NFC Monaco

The development of NFC applications and supporting innovation in NFC tag use cases are essential success factors for the deployment of handsets and reader infrastructure currently undertaken by OEMs, MNOs and retailers. The introduction of new NFC-enabled applications, powered by NXP, reflects the growing number of NFC handsets and enables consumers to experience the benefits of NFC using new, meaningful NFC apps. The introduction of these applications reveals that NFC interest continues to grow, and supports the market analysts’ projected growth in NFC attach rate.

At the WIMA NFC Monaco conference, NXP will demonstrate the following applications and services utilizing the company’s NTAG 203 NFC tag technology and NFC software integration into Android and other operating systems:

-good2gether connects businesses that do good to consumers who care using NFC-enabled DoGood Badges. The badge – a simple cling – is added to a window, door, or other consumer-accessible location. The consumer taps the badge with their NFC smart phone and learns of the causes the business supports, ‘do good’ special offers, and more. good2gether is a finalist for WIMA’s Tap Into Innovation: NFC Global Competition 2012.
-Think & Go NFC solutions bring NFC into retail shopping by combining the efficiency of e-commerce information access with the physical shop environment that shoppers frequent. By tapping an NFC phone on a Think&Go tag powered by NXP, shoppers leverage Think&Go’s NFC architecture to access real time product information displayed on the phone and filtered according to their preferences with clothing sizes, food allergies, nutritional information and related promotions. Think&Go NFC is currently installed at retail chains, including Group Casino and Leclerc Nice St Isidore, and brands such as Danone and Bledina.

“Beyond payments, the benefits of NFC are evident and now, with NFC smart phones more prevalent, shoppers can take advantage of the technology in the retail environment. With Think&Go NFC and NXP, NFC technology is brought into the local shop, supermarket or at home providing a technological breakthrough to make in-context personalized purchases available as never before,” said Vincent Berge, co-founder and CEO, Think&Go NFC.

“Doing good matters to everyone. 91% of consumers want to know what causes are supported by a business and 87% would switch brands based on the association with a good cause. Our DoGood solution combined with NXP NFC technology will enable consumers to better understand how their favorite merchants and brands are doing good, enabling them to make informed socially-positive purchase decisions and make a difference in their community,” said Greg McHale, founder and CEO, good2gether.

“More and more service providers are choosing NXP NFC technology for their applications, recognizing our technology leadership, our deep applications expertise and our comprehensive end-to-end offerings,” remarked Jeff Miles, vice president, mobile transactions, NXP Semiconductors. “NXP is the only company that can provide the complete NFC product portfolio including NFC tag ICs. This unique position allows us to ensure exceptional user experiences for customers and end consumers without any interoperability issues.”