NXP appoints Rudy Stroh head of Identification Business

19th May 2009

ES Admin

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NXP Semiconductors has announced that Ruediger (‘Rudy’) Stroh will join NXP as General Manager of the identification business. “We have recruited a new leader and created a dedicated structure for our identification business as we believe it has significant potential for further growth in the mid and long term,” commented NXP Chief Executive Officer Rick Clemmer. “Rudy brings to us an ability to focus on innovation and customer wins while also delivering operational excellence and cost control. These skills will be vital as we look to build on the leadership position we have in the identification market.”

Stroh takes over running the identification business from Christophe Duverne. An announcement about Christophe Duverne’s next assignment will follow in due course. “I would like to thank Christophe for bringing the identification business to the position of strength it enjoys today. It is due to Christophe and his team that we enjoy leadership in areas including RFID, NFC, ePassports and contactless ticketing,” commented Clemmer.

Rudy began his career at Siemens AG where he held multiple management positions. He then became Senior Vice President and General Manager at Infineon Technologies, responsible for the Network and Computer Storage, Data Communications, and Consumer divisions. Rudy also led multiple start-ups in Wireless, Storage Networking and advanced nano materials companies before joining the Agere Systems Leadership Team as EVP of the Storage Business Unit. After the Agere/LSI merger, Stroh’s expanded responsibilities at LSI Corporation included Hard Disk Drive SOCs, Preamps, Motor Controllers as well as SSD controllers.

“I am honoured to join the NXP team. Customers in the identification market have complex and rapidly changing needs across a broad spectrum of technologies. I am committed to redoubling our collaborative efforts in delivering innovative and competitive total solutions to our customers in diverse markets by integrating our leading portfolio of secure identification technologies with those of our vast network of software, middleware and system integration partners” Stroh said.

Rudy Stroh will report directly to Rick Clemmer, who continues to manage the automotive business on an interim basis, and will also join the Management Team of NXP.