Mouser experiences record sales growth for 2010

Building upon record sales and an ongoing commitment to global expansion, Mouser’s growth far outpaced other competing electronic component distributors. The company saw revenues increase by 85% in the U.S. from the previous year, whereas in Europe its business grew a dramatic 250% and was also bolstered by an impressive 200% in China. The company’s success is attributed to three main factors that separate Mouser from other major catalogue distributors.

Mouser focuses solely on supporting design and engineering development during the prototype stages. This stands in direct contrast to other distributors who concentrate and target their efforts on winning high volume orders. When product development enters full production, Mouser can transition the business to a distributor specializing in higher volume. Depending on the situation and the engineer’s specific needs, Mouser customers have the option of leveraging the high volume expertise of their parent company TTI, Inc.

Secondly, Mouser is the first to realize during the development phase designers need and want access to the latest electronic components and technologies. Therefore, Mouser makes it an absolute priority to have the newest parts ready for immediate shipping – as soon as the manufacturers release their latest electronic components. A design engineer’s worst fear is having obsolete components specified in their new designs, which can lead to costly re-designs, manufacturing delays, or the termination of a project. In response, obsolete parts are instantly removed online and from the company’s promotional activities. Additionally, obsolete parts are continually phased out of Mouser’s industry-leading print catalogs. As a result, design engineers can remain confident that with Mouser they’re building prototypes with the newest technologies – giving a competitive edge in features, product lifecycle and speed to market.

Finally, Mouser is driven by the belief of providing unsurpassed personalized support that crosses borders. This is directly reflected in the company’s ongoing global expansion efforts. In Europe, Mouser has offices in Germany (HQ), UK, France, Italy and Israel along with an Eastern European office planned for early 2011. Not only does Mouser have the organization and resources of an international business, it also brings a strong local presence that delivers a higher level of personal attention.

Mark Burr-Lonnon, Mouser Vice President of Europe and Asia, shared this comment on 2010. “This year has been exceptional for everyone within the industry, but our success has been truly amazing. We feel that this year’s success reinforces our position in that you cannot be all things to all people… and that our strategic objective of delivering the newest products and most innovative technologies for design engineers newest designs, backed by unsurpassed local service and support is the correct way forward for Mouser and our customers”.