Mouser expands its global reach with Avago Technologies

Building upon record sales and an ongoing commitment to global expansion, the new agreement further extends Mouser’s reach with Avago Technologies from the Americas into Europe, Africa, and the Middle East. Moreover, the agreement reinforces Mouser’s dedication to supplying design engineers with the most rapid introduction of the newest products and leading-edge technologies combined with unsurpassed customer service and worldwide support. A few leading Avago products that Mouser will immediately target for overseas are RGB, SMD, 5mm High Brightness, plus 1- and 3-Watt Mini Power LEDs, in addition to a robust portfolio of RF semiconductors.

“Not only does our relationship with Avago Technologies correlate extremely well with our recent expansion into Germany, UK, Italy, France and Israel”, stated Mark Burr-Lonnon, Mouser Vice President of Europe and Asia. “It also allows us to provide the design engineer a reliable international source for the most advanced technologies from Avago… resulting in a competitive edge in features, product lifecycle and speed to market”.

Steffi Kircher, Avago Technologies Sales Director – Distribution Europe, had this to say describing the partnership going forward, “Based on a strong and successful relationship between Avago and Mouser in North America, we have decided to extend our cooperation and engagement to Europe and the nearby regions. We believe that Mouser will be a great partner to help Avago expand the reach of our innovative optoelectronics and RF products to an even broader range of European design engineers.”

In addition to Mouser’s expansive, industry-leading international catalogue that’s published twice annually, the company’s website – www.mouser.com – is updated daily with the newest products and technologies available for customers to browse and buy online. Mouser.com searches over 6.7 million products to locate more than 1.8 million parts numbers that are available for easy online purchase. More than 400 industry-leading manufacturers are represented online. Additionally, the website houses more than 5 million downloadable data sheets, supplier-specific reference designs, application notes, technical design information, and engineering tools. Mouser.com offers 12 language choices and accepts 15 international currencies. Constant refinement of the site includes adding new products daily, removing obsolete products, as well as numerous user-friendly tools, such as Project Manager with automatic re-order, BOM import capabilities, automatic order confirmation, and live chat in over 14 languages, plus the Mouser search accelerator.