Mobile website provides easy-to-use interface for searching

Pasternack’s main objective with the mobile site was to provide engineers in the field the easiest, most intuitive process for searching and finding any of the company’s +40,000 RF components and cable assemblies with as few finger and thumb swipes as possible. The company was even able to recreate a mobile-friendly version of its popular parametric site search allowing users to easily drill down and locate their specific products by applying filters.

Other notable features of the Pasternack mobile website include easy access to product datasheets as well as real-time stock levels and pricing for every product. Users can also order custom length cable assemblies from the mobile site. A 'quick cart' feature enables customers that know their desired part numbers to skip the search process and move straight to the shopping cart for quick and easy checkout. The company’s contact information is also prominently displayed for people looking to call or email Pasternack from the field.

“As an increasing number of users visit our website from their handheld mobile devices, it was important for us to address this trend by creating a mobile user experience that rivals the ease-of-use as our desktop site,” says John Farley, Director of Marketing, Pasternack. “Engineers and buyers in the field or customers who simply prefer their tablets and phones can now use our website on a mobile-friendly, easy to use interface.”