Analysis

Marvell Announces Support for DivX TV

27th January 2011
ES Admin
0
Marvell announced at CES that it has partnered with DivX, a division of Sonic Solutions (Nasdaq: SNIC), to provide System-on-a-Chip (SoC) support for DivX TV™, Sonic Solution's comprehensive Internet TV service. DivX TV enables consumer electronics manufacturers to bring a wide range of web-based content to home and mobile electronics.
The Marvell® ARMADA™ 1000 HD Media processor SoC delivers a high-performance and cost-efficient solution for high-definition (HD) advanced video and audio on DivX TV-enabled devices. Marvell's SoC is equipped with two high-performance CPU cores achieving higher than 2500 DMIPS, an award-winning Qdeo® video processing pipeline, dedicated hardware acceleration for multi-format video and audio decoding, and a comprehensive set of peripherals. The ARMADA 1000 is designed specifically to enable development of high performance consumer electronic products for the end user.

The ARMADA 1000 HD Media processor SoC is enabling new business models and driving new opportunities in network-connected consumer electronics applications, including Blu-ray players, HD digital TVs, HD set-top boxes and more, said Gaurav Shah, General Manager of Marvell's Digital Entertainment Business Unit. Our relationship with DivX demonstrates how Marvell's SoC technology can deliver considerable possibilities to our partners all in a high performance, low power form factor. DivX TV marks an exciting development in the burgeoning Internet TV sector and we are excited to support this effort.

The ARMADA 1000 also incorporates support for rich and sophisticated user interfaces, along with 3D video playback, to deliver the immersive digital entertainment experience that equips manufacturers with the tools needed to support the 3D content that consumers are demanding.

Marvell provides state-of-the-art SoC technology that enables DivX to easily provide on-demand access to popular Internet videos, original web programming, and premium services to virtually any connected device, said Matt Milne, Executive Vice President and General Manager, DivX. In addition to DivX TV, we've also partnered with Marvell earlier this year to deliver DivX Plus HD Certified solutions to market, offering customers and partners the best entertainment experiences across a multitude of Internet-enabled products.

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