Analysis

Labtech Microwave apppoint new agents in key territories with more to follow

1st February 2008
ES Admin
0
Labtech Microwave, one of the UK’s leading manufacturers of microwave solutions with specialist capabilities in design, manufacturing, assembly and testing has appointed a number of new agents to represent their business throughout Europe and the southern hemisphere.
Capitalising on the sustained demand for printed circuit boards; which account for 90% of their export sales and led to a Queen’s Award for Export; new territories secured include Australia, France, India, Israel, Scandinavia and Singapore with opportunities for representation still available in China, Germany and Japan.

In addition, sales for MMIC (monolithic microwave integrated circuits) packaging solutions has shown a marked increase during 2007 and the company are keen to exploit this as Robert Lowther, sales and marketing director at Labtech Microwave explains: “Our product range has evolved significantly and in response to customer demand we introduced a number of new microwave components this year with further releases planned for 2008.”

Commenting on the appointment process he added: “There are no strict criteria for becoming a Labtech agent. However, potential applicants require an understanding and the technical knowledge as well as a proven track record and experience of selling into the microwave industry within their respective territories. They also need to be of a size and scale that can support us but not necessarily the biggest in their field. We’ve found that the smaller, hungrier companies often generate better results.”

Torbjörn Carlsson, MD at new Scandinavian agent Compomill Nordic Components AB, said: “We are very excited to be appointed as sales representative in the Nordic and Baltic countries. Compomill has significant experience and familiarity with the aerospace and communications markets within Scandinavia and the Baltic region. We are eager to begin cultivating new opportunities for Labtech in this area.”

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