Analysis

Knowles Announces Redesigned Website

2nd November 2007
ES Admin
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Knowles Electronics and Knowles Acoustics launched their redesigned website www.knowles.com today, October 29, 2007, with a dynamic, new look. The former websites www.knowleselectronics.com and www.knowlesacoustics.com have been merged to form a site that provides online visitors with dramatic improvements in navigation, uniformity, and appearance. The new website features expanded content and product information incorporating bold colors, graphics and search function tool.
With eye-catching imagery, the new home page introduces visitors to Knowles. The online visitor has immediate access to the website's major topic areas that allow browsing and searching through information about the Knowles company, services provided by Knowles, technology platforms, applications served, and product offerings.

This redesigned corporate website was created specifically for the audience of both Knowles Electronics and Knowles Acoustics,” said Gordon Walker, GM of Knowles Electronics. “Packed with many new features, it gives customers detailed product information including specs, company news, and technology highlights, that will be constantly updated. The revised website will help make Knowles more attractive and accessible to a global audience.”
Enhancements to the website include:

• Search Function – Advanced search function provides users the means to search via product or application. Also within the search results is the ability to sort and perform further search refinements, thus narrowing down the right product selection for user applications.
• Improved Navigation – Web pages work in intuitive and consistent ways, making it easier for visitors to find what they are looking for and know where they are within the website.
• Improved Look and Feel – Enhanced graphics and the new page layouts provide visitors with an improved user experience.

Our customers want to be able to find products quickly, research Knowles and its services, and find out about the latest technologies, added Mike Adell, GM of Knowles Acoustics. “We are continually innovating and improving our products and services. The new website is the natural next step.

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