Analysis

Is low volume the key to successful complex assembly production?

26th April 2019
Alex Lynn
0

In the UK, no Electronics Manufacturing Service Provider (EMS) does low volume / high mix assembly LV/HM quite like Dynamic. As a company, they have made the strategic decision to focus on developing lifetime partnerships throughout the production lifecycle to enable scale, scope, and speed for their customers and their customer’s customer.

To achieve this, they have decided to dedicate their operations to only those customers who have LV/HM complex assembly needs.

When asked why this was the sweet spot, John Dignan, Owner and Managing Director of Dynamic EMS, replied that this is where we can “add more value.” When questioned if high volume manufacturing wouldn’t be more profitable, he replied; “sure, but sometimes you have to look at the big picture and not the short-term gain.”

There has been a market shift in the development of outsourcing strategies and activities of the Original Equipment Manufacturers (OEMs) in the UK. Plus, a number of Dynamic EMS’s competitors have realigned their footprint, several completely exiting the UK. Capitalising on the company’s 60 years of manufacturing, Dynamic EMS has made the strategic decision to not continuously fight for the electronics manufacturing business that now naturally suits Eastern European or Asia, but to challenge itself to evolve.

The result is that the company has developed a range of in-house specialist skills for those OEMs who need LW/HM assembly in close proximity to their location, or their customers premises.

John Dignan, Owner and Managing Director of Dynamic EMS, continued: “By becoming our OEM partners ‘solutions architect’, we’ve been able to focus on delivering complete design, engineering, development, and distribution services to all main traditional and emerging market sectors including; computing, communications, industrial, medical (ISO 13485 certified), IoT, security and storage etc. From small hand-held devices to massive electromechanical products, Dynamic EMS provides every market niche with a total robust and transparent supply chain solution.”

With the growing demand for customisation, Dynamic EMS’ LV/HM business model is perfectly suited to offer a suite of tailored services to customers with complex, highly diverse businesses around the world.

Five Benefits of Commencing with Low Volume for Successful Commercialisation:

  • Quality checks are easily monitored as each and every product is tested.
  • Low volume production enables rapid innovation, which initiates the need-for-speed.
  • Growth strategies are mapped out for both educated OEMs and developmental OEMs.
  • For developmental OEMs, we become their design engineer for DFM, DFT, and DFC.
  • For educated OEMs, we review their production forecast for next generation DFM engineering.

For both developmental and educated OEMs, we enable scale, scope, and speed in a market where speed-to-market, time-in-market, and time-in-profit matters.

Dignan continued: “We enable our customers to grow by leveraging and merging design, development, and distribution capabilities and resources our partners can remain competitive within what’s thought to be a higher cost geography. The UK’s history of manufacturing means we hold a unique set of skills, suited to low volume / high mix complex assembly, it’s what we were raised to do, and to a world leading quality standard.

“Our typical batch sizes range from one or two pieces, right through to several thousand, with flexibility in production volumes being key to the success of most start-ups whose behaviour is unpredictable as demand naturally fluctuates.

“Unlike many of the other UK EMS companies, we are not focused on specific niche markets or segments. Rather, we serve customers across all major markets and we believe that we work with the most diversified customer base in the industry in the UK.

“Our vision is simple, to make it easy for our partners to do business with us, and to simplify their supply chain by providing local, regional and global customers with a suite of specialised services and capabilities close to their own facilities and end markets. This service allows our local and global customers alike to succeed in today’s increasingly complex business environment.”

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