INSIDE Secure names Reid Holmes VP business development, payment, for the Americas

Industry veteran to focus on building strategic relationships in payment and transit markets

“Reid’s background with major payment brands, smartcard companies, and innovative applications for transit will be critical in enabling us to reach out to new customers and channels in the Americas,” said Didier Serra, executive vice president, sales, and general manager for the U.S. “We are delighted that he is joining us and we welcome him to the team.”

Holmes will focus on building strategic relationships with major customers in the payment and transit market, as well as helping to define go-to-market strategy for those segments. He will also be responsible for identifying and promoting INSIDE’s payment and transit solutions in North America.

“As customers begin their transitions to mobile and NFC solutions for payment and transit, there are significant opportunities to influence the direction that they will take,” said Reid Holmes. “I am pleased to join the company at such a promising time and to be able to play a role in this dynamic market.”

Long active in the smart card industry, Holmes serves on the Smart Card Alliance Payments Council, which brings payment industry stakeholders together to promote adoption of chip-enabled payments and payment applications in the U.S. The Payments Council primarily works through education programs for consumers, merchants, issuers, acquirers/processors, government regulators, mobile telecommunications providers and payments service providers.

Holmes joins INSIDE from Giesecke & Devrient, where he served as senior sales manager for emerging payment and transportation sales. There he was responsible for product and service revenue through direct and channel sales. He also launched NFC mobile payment programs for tier-one bank customers.

Prior to Giesecke & Devrient he headed an independent consultancy, providing business development and support for electronic funds and benefits transfer services. Previous experience includes serving as vice president for Visa, Inc. where he directed the emerging markets technology project management office to support development and deployment of new payment products and channels including four smart contact chip card programs with more than 14 million credit cards for Tier 1 banks. Before Visa, he served as technical and management consultant for electronic banking and systems integration clients. Holmes earned a bachelor’s degree in mathematics from Virginia Tech.