Freescale sees growth in smart mobile devices

The continuing shift from fixed computing platforms to mobile devices has dramatically expanded the number of intelligent devices worldwide and established tremendous business opportunities for Freescale. In less than a year, Freescale has helped pioneer the smartbook category, extended its lead in the exploding eBook reader market and launched a number of compelling consumer products.

This momentum is largely based on the strength of Freescale’s broad portfolio of embedded processors, sensors, dedicated software and power management integrated circuits (ICs). In 2009 to date, the company has shipped more than 90 million ICs to manufacturers of smart mobile devices.

One of the most popular eBook reader products available today is a good example of the opportunities smart mobile devices provide. Freescale’s i.MX31 device is the main processor in the eBook reader, and the product also includes Freescale’s MC13783 power management IC and MMA7660 inertial sensor. Other mobile connected devices similarly pair Freescale processors with the company’s sensor, power management, and audio codec technologies. By providing comprehensive solutions, the company helps customers innovate and speed time to market, while expanding Freescale’s footprint in the consumer electronics market.

“Even in a vibrant space like smart mobile devices, Freescale is growing faster than the market,” said Henri Richard, senior vice president of Sales and Marketing for Freescale. “Consumer electronics are becoming increasingly sophisticated, and this plays to Freescale’s traditional strengths of proven power management expertise, exceptional processing performance and outstanding price-to-performance ratios.”