Analysis

Fairchild Semiconductor Expands Strategic Partnership with Sichuan Changhong Electric Co.

28th September 2010
ES Admin
0
Fairchild Semiconductor has entered into a memorandum of understanding (MOU) with Sichuan Changhong Electric Co., Ltd. - one of the largest manufacturers of consumer electronics devices in China.
The strategic partnership enables the companies to collaborate further on product development. Changhong has committed to fulfilling purchasing target plans for Fairchild’s leading-edge power and mobile components through December 2015. Fairchild’s devices are designed into a broad range of Changhong products including LED TVs, PDP TVs, LCD TVs, CRT TVs, set-top boxes, refrigerators and air conditioners.

Fairchild and Changhong maintain a close relationship, which started in 2004 with the establishment of a joint product development laboratory. This announcement is an extension of that long-standing cooperation. Changhong is renowned for technical innovation, quality products and significant production capabilities. Fairchild’s high voltage MOSFETs, Fairchild Power Switches (Green FPS™), IGBTs, interface switches, diodes, logic devices and rectifiers are some of the products designed into Changhong’s consumer devices.

“Since Changhong was established in 1958, we have grown to become a worldwide industry leader and the largest supplier of consumer electronics in Asia,” said Liu Tibin, vice president and general manager of Changhong group. “We partnered with Fairchild in order to develop and differentiate our consumer electronic products and to solve difficult technical challenges. We look forward to building on this successful partnership in the future. The high quality and value of Fairchild’s energy-efficient semiconductor solutions and the high level of customer service they provide were key factors in our decision to select them as a strategic supplier.”

Based in Sichuan’s Mianyang City, Sichuan Changhong Electric is one of the province’s leading enterprises and has been ranked number one in China’s domestic consumer electronics market; one out of every four TVs in China is manufactured by Changhong.

With its world-class manufacturing facilities, comprehensive product portfolio and leading-edge R&D capabilities, Changhong has deservedly built an excellent reputation, both domestically and globally, for providing high quality electronic products and services,” said Benjamin Tan, Fairchild’s regional vice president of Sales and Marketing, China and South East Asia.
“Fairchild has been a strong supporter of China’s domestic electronics industry since we entered the market in 1997,” Tan concluded. “We are delighted to be partnering with Changhong, particularly as this enables us to play a further part in boosting Sichuan’s economic and social development.

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