Electronica’s Automotive Conference to feature leading personalities from both manufacturers and suppliers

Electronics technology has played a key part in making cars safer, kinder to the environment and more pleasurable to drive and the need to further improve environmental protection and energy efficiency will result in many innovations in automobile manufacturing in the future.
Leading personalities from system suppliers and automobile manufacturers will discuss current and future issues in automotive electronics and their solutions on November 10 and 11, 2008 at the electronica automotive conference at Munich International Congress Center (ICM).
Lennart Lundh, Director of Strategy and Concept Design, Electrical and Electronics Engineering, at Volvo Car Corporation, will speak on the development of architecture in the environment of various brands in his presentation “Architecture solution vs. company business eco-system”.

Gerhard Mertes, Managing Director of Delphi Electrical/Electronic Distribution Systems Europe will highlight the trends and challenges faced by the cable industry and will discuss how to reconcile regional cost structures with customer requirements.

In his presentation “LCD Displays - Today and in the Future. Commercial and Technical Challenges for Users and Manufacturers”, Maximilian Huber, President of Sharp Microelectronics Europe will discuss the economic and technical challenges facing a leading global display manufacturer.

The topics for the first day mainly address experts from upper management of the automobile industry, its suppliers, and system suppliers. The program for the second day focuses on the needs of experts from technical management. The language of the conference on both days will be English. The organizer of the electronica automotive conference is Munich Trade Fair with electronica 2008, with support from German Central Association of Electrical Engineering and the Electronics Industry, ZVEI e.V.

electronica 2008 will take place from November 11 to 14, 2008 at the new Munich trade fair premises. It is the global meeting place of the electronics industry.