Analysis
Electronica News: RS Components Agrees distribution agreement with Bourns AG
RS Components today announced that it has signed a new European distribution deal with Bourns AG (“Bourns”) for distribution of Bourns® products within Europe. Under the new agreement RS will add more than 1500 new Bourns® products to its stock profile including a full range of circuit protection devices, trimmers, potentiometers, encoders and further resistive and inductive products.
CommFerdinand Leicher, Vice-President of Sales, Europe at Bourns continued, “RS has always had an excellent reputation as a dependable supplier. Their continued investment in their advanced online design support tools has given them a great competitive position. Formalising our relationship with RS will enable us to work more closely with them and co-operate on a number of innovative marketing initiatives.”
RS will represent the Bourns range by giving special emphasis to their full range of circuit protection products, which include, Chip Guard® ESD protection devices, Multifuse® PPTC’s, Thyristor surge protectors , Metal oxide varistors , TVS diodes and arrays, TBU® high speed protectors and gas discharge tubes. In addition RS will be significantly increasing its stock holding of existing Bourns® products including, trimmers, potmeters, specialty resistors and power inductors.