element14 launches industry’s first augmented reality journal at electronica2012

Industry visitors to electronica2012 will be able to pick up a copy of the Technology First Journal on stand A5 558. Some of the articles included focus on the latest insights into cloud computing, Near Field Communications (NFC) technology, the influence of semiconductor advances on medical device design, and the latest developments in test equipment. The latest issue salutes electronica2012 which is widely accepted as the melting pot for industry’s best and latest developments with a preview of the key technology trends in 2013. The Technology First Journal is also available online as an e-book at www.farnell.com/technologyfirstjournal.
Through the free to download Layar app, readers can access exclusive interactive content and related links back to the Farnell website and the element14 Community.

“Since its launch back in 2008 our Technology First Journal has really grown in popularity and we’re now distributing over 65,000 print copies per quarter in three languages with many more readers using the online version,” said Bee Thakore, European Technical Marketing Manager, Farnell element14. “For electronica we wanted to do something new and different. Adding augmented reality content quite literally brings another dimension to the journal – and it’s the first time in our industry that anyone has used augmented reality in this way. Technology First Journal is growing in its popularity for customers and our suppliers to keep updated on the latest products and services offered by Farnell element14 across the globe.”

Download the Tech First Journal at www.farnell.com/technologyfirstjournal. The Layer app can be downloaded free of charge on iOS, Android and Blackberry.