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Cypress CEO T.J. Rodgers to Give Keynote Address on System-Level Programmability at Embedded Systems Conference in Boston

16th September 2009

Cypress Semiconductor

ES Admin

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Cypress Semiconductor Corp. today announced its founder, president and CEO T.J. Rodgers will present the keynote address at the 2009 Embedded Systems Conference in Boston on Wednesday, September 23 at 9:30 a.m. in Hall D of the Hynes Convention Center. The address will examine how true system-level programmability – the ability to use programmable resources to create, change and reuse designs quickly and efficiently in software – is enabling designers to develop feature-rich products quickly and cost-efficiently with the ability to accommodate last-minute changes.

Cypress will demonstrate its newly announced PSoC® 3 and PSoC 5 programmable system-on-chip architectures in booth 501 at the show from September 22-23. The new PSoC architectures dramatically increase performance and extend the world’s only programmable analog and digital embedded design platform, delivering unmatched time-to-market, integration, and flexibility across 8-, 16-, and 32-bit applications. This new embedded design platform is powered by the revolutionary PSoC Creator™ Integrated Development Environment, which introduces a unique schematic-based design methodology along with fully tested, pre-packaged analog and digital peripherals easily customizable through user-intuitive wizards and APIs to meet specific design requirements.

The live demonstrations show how the PSoC embedded design methodology help engineers solve key challenges in such areas as user interfaces, intelligent sensing, power efficiency, connectivity and lighting. Cypress will also present 15-minute, theater-style presentations at regular intervals in the Cypress booth on how to apply the PSoC embedded design methodology. For more information, visit www.cypress.com/go/pr/esc2009 or email escshow@cypress.com.

Additionally, Cypress and Future Electronics will offer in-depth training workshops on the PSoC platform on Tuesday, September 22, starting at 11:30 a.m. in Room 204. These 60-minute courses will cover the fundamentals of the PSoC embedded design methodology, and include a series of hands-on labs that will show how to solve many common design challenges. Topics covered include:

• Easing Embedded Design with True System-on-Chip Programmability – This hands-on course will introduce Cypress’s latest PSoC architectures and demonstrate how they overcome common design limitations. Attendees will receive a free copy of Cypress’s PSoC Creator integrated development environment and a Keil CA51 compiler.

• Digital Designs in a Programmable System-on-Chip – Attendees will learn how to accelerate designs and get to market faster in this course that introduces the programmable digital fabric within the new PSoC architectures.

• Analog Designs in a Programmable System-on-Chip – Attendees will learn how to address complex analog designs and integrate high-precision analog peripherals (e.g., sense/control, touch-sensing) with ease using the new PSoC architectures and PSoC Creator.