Analysis

Online brand shops aid product search

16th August 2015
Mick Elliott
0

Conrad Business Supplies has extended and expanded to over 50, the number of brand shops it offers to online business customers. The dedicated landing pages allow customers to get a comprehensive overview and easy search for the exact product they require.

Working closely with suppliers, Conrad Business Supplies offers a variety and depth of brand shops. These encompass its own respected brands, such as VOLTCRAFT, TOOLCRAFT and C-Control and globally renowned companies such as Bosch, Fluke, Laserliner, Panasonic, Siemens, Weidmüller or Würth Elektronik. The online shops break down product selection into simplified sector and application specific groupings.

The brand shops also give customers a more compressive overview of specific brands, with relevant product images, videos, tips and data libraries. All of these features combine to create a simplified, yet more informative and efficient means for customers to discover more about the wide selection of products which Conrad stocks.

Melanie Lauer, Director of International B2B Marketing at Conrad commented: “The creation of Conrad’s online brand shops demonstrates our ongoing commitment to provide the best customer experience we can and to differentiate our services from others in our sector. The improved functionality gives customers a faster and more efficient means of browsing, selecting and buying products.”

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