Bridgestone Corporation and Delta Electronics Agree on Joint-Development for Next-Generation Electronic Paper Products

The joint development between Delta and Bridgestone will provide valuable synergies between Bridgestone's Quick Response Liquid Powder Display (QR-LPD) technology and Delta's core competencies in the areas of energy solutions and imaging technology.

QR-LPD is a bistable, reflective display technology that uses airborne, electronically switchable powder particles of extremely high fluidity. The results are paper-like visibility, wide viewing angles, fast response times and ultra-low power consumption.

Bridgestone will market its electronic paper modules under the brand name AeroBee. According to the agreement, Delta will utilize Bridgestone's AeroBee e-paper display modules to develop next-generation electronic paper products, applications, solutions and services. Delta's initial focus will be the Greater China market, starting with e-reader devices and e-signage, and will subsequently expand its offerings globally.