AWS appoints Group Sales Director

Mraz is an experienced EMS business development director who has worked in both the global and in-country EMS base. A Slovak national, Mraz holds an MBA from Cranfield and speaks fluent English, German and Russian.

Paul Deehan, CEO, AWS, comments: “We are delighted that Michal is joining us to spearhead our drive into new geographic markets and promote the capabilities we can offer through our plant in Slovakia. As cost pressures remain and customers have to be vigilant to maintain high standards yet achieve price advantage in competitive markets, we can assist by offshoring production to Slovakia. Total acquisition cost there is one of the lowest in Eastern Europe and indeed is better than in many parts of S.E. Asia. As an international business, we wanted to broaden our executive level management team and Michal’s expertise and business acumen will prove invaluable as he leads our global sales efforts.”

Mraz said: “I’m happy to be joining AWS at this exciting stage. Global dynamics are changing and we are seeing a rise in re-shoring - contract manufacturing work coming back to Europe from Asia – as well as growth from local markets as both Slovakia and Czech Republic become net producers. Germany also is increasingly outsourcing much of the supply chain to Eastern Europe, due to cost drivers. At AWS, we offer customers a responsive and flexible approach coupled with strong price advantages, which compare directly with S.E. Asia, yet we are only a few hours from anywhere in the Europe zone.”