Avnet Memec wins in EMEA as Renesas Electronics reshapes distribution network

Having partnered with NEC Electronics for more than 25 years, Avnet Memec sees the new agreement as recognition of its successful performance throughout that period, penetrating key vertical markets such as industrial automation, building & home automation, and telecommunications. The company expects to strengthen its position as it delivers the expanded range of Renesas Electronics products to its customers.

Avnet Memec marks its fifth anniversary this year, and is looking forward to celebrating with the launch of Renesas’ five-core microcontroller strategy. The five-core strategy unifies the leading-edge microcontroller technologies making up the new Renesas portfolio, which span 8-bit to 32-bit processor architectures and support numerous microcontroller peripheral functions, connectivity options, low-voltage/low-power variants, and package configurations.

“We at Avnet Memec look forward to championing Renesas’ five-core strategy, and to maximising synergies with other product groups such as ASICs, USB devices, opto-transceivers, Ethernet PHYs and analogue products,” said Jon Ellis, Vice-President Technical Marketing, Avnet Memec Europe. “We relish the challenge of building on Renesas’ number one position in microcontrollers, and to becoming the leading performer in all product groups by working with our customers throughout Europe.”