Anglia signs distribution agreement with Cree

3rd June 2007

ES Admin

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Anglia has a signed a distribution agreement with Cree to sell and support Cree XLamp power LEDs in the United Kingdom and Ireland. Cree XLamp LEDs are the highest performance LEDs in the industry today. The product line includes both the award winning XLamp XR-E LED, which is the first commercially available power LED that is as efficient as fluorescent sources, and the newly released XLamp XR-C LED, which provides high performance at a lower cost.

“We are seeing increasing demand for LED products across all aspects of our business,” said Steve Rawlins, Anglia chief executive officer. “As always, we’ve sought to win distribution agreements with market leaders in these specialized areas to enable our customers to integrate the latest technologies from proven sources into their designs. The agreement with Cree is a prime example of this approach and we are looking forward to helping drive more widespread adoption of Cree LED technology in the UK.”

“Anglia’s strong market presence, outstanding growth in recent years and demonstrated technical ability makes it a solid sales channel for Cree,” said Bob Pollock, Cree senior vice president of sales. “Anglia’s commitment to delivering LED solutions and to educating the marketplace about the revolution in lighting is exciting. We look forward to helping Anglia’s customers achieve dramatically new lighting system and fixture designs.”

Photo caption, left to right: Dan Scott, Business Development Manager, Anglia: Tim Shaw, Divisional Marketing Manager, Anglia; Jim Ward, Sales Director, Anglia; Bob Pollock, Senior Vice President World Wide Sales, Cree; Peter Walker, International Channel Manager, Cree; Derek Tibbitts, Regional Sales Director, Cree Northern Europe