Analog Devices Demonstrates Mems Motion Sensing Technology At Winter Ispo Lifestyle Exhibition

A growing number of consumers want to not only play their favourite sports, but also measure their performance in order to enhance their skills and improve their health. Tiny, low power sensors based on the same iMEMS motion sensing technology used by OEMs worldwide provide the ideal solution for product design engineers who want to add innovative features that address the lifestyle needs of their customers.

At ISPO Winter, ADI will be demonstrating a selection of innovative products using its iMEMS Motion Signal Processing technology on the Wearable Technologies booth, which is located in Hall A6, Stand 118. The demonstrations include:
• Riddell’s HIT (Head Impact Telemetry) System which improves athletes’ safety by measuring the acceleration of a person’s head in helmeted sports, such as American football and rugby. Small enough to fit comfortably in a helmet or headgear, the HIT system uses six ADXL193 iMEMS motion sensors from ADI to provide real-time data which is wirelessly transmitted to the pitch side for review. ( www.Riddell.com )
• Garmin’s Forerunner 50 sports watch that includes pedometer functions, allowing runners and cyclists to monitor their speed, time and distance travelled. It uses two ADXL321 dual-axis iMEMS motion sensors from ADI, which are integrated into a “foot pod” that the runner clips to their shoe, and which wirelessly transmits motion data to the watch. ( www.garmin.com )
• SmartSwing’s intelligent golf clubs allow a golfer to visualize and analyse their swing. Two of ADI’s ADXL210 iMEMS motion sensors are used to measure the acceleration and swing plane of the user’s golf swing, while three ADXRS300 iMEMS gyros measure pronation for the swing and the twist of the hands. The SmartSwing club records all relevant swing data for future analysis. (www.smartswinggolf.com )
• Microsport's AirtimeSensor measures the duration and the quantity of jumps of snowboarders and skiers on ski jumps and in a halfpipe. ADI’s ADXL322 iMEMS motion sensor detects the jump and the landing with an accuracy of 1/100 of a second. ( www.microsport.de )

Additionally, Christoph Wagner, Field Application Specialist for sensors at Analog Devices, will speak in two panel discussions:
• Sunday, January 27, Wearable Technologies and Motion Sensing - new trends for motion sensors in sports applications
• Tuesday, January 29, Navigation in the Wearable Technologies Market”