Analysis

82% of Brits expect more to use online learning after lockdown

21st July 2020
Lanna Deamer
0

82% of Brits expect more people will use video-based online learning after lockdown, according to the latest research on How Video is Changing the World from content delivery provider, Limelight Networks. During lockdown, almost two thirds (65%) of people in the UK have found video-based resources helpful when learning from home and 30% even attended their first ever experience of a virtual business conference.

But, how do Brits plan to continue using online video offerings once a return to the office is allowed? 

  • Offline learning or e-learning: 82% say more people will use online learning after the lockdown experience 
  • The virtual class of COVID-19: 61% say they will consider joining video-based courses that teach new skills to support their professional development 
    • One fifth (21%) plan to take a professional development class online in the next year 
  • Improving career prospects with more online resources: 17% are considering attending virtual live-streamed job fairs to help them connect with potential employers 
  • Remote recruiting: One in ten (10%) of those looking for a new role are interested in hiring professionals who offer interview training to virtually train them 

However, using online video comes with its obstacles. Two thirds of Brits (61%) have had technical issues with online video in the past two months. The most common complaint was internet connectivity problems (36%), but 13% of people also experienced video that loaded slowly, while 12% experienced poor-quality video. 

How can this be resolved?

Steve Miller-Jones, VP Edge Strategy and Solution Architecture at Limelight Networks, commented: “With the growing consumption on online video, quality, reliability and latency are going to be in the spotlight like never before. If businesses want to reap the rewards in the digital sphere, they need to evaluate the state of their content delivery platform and overcome the challenges of low quality to provide a beneficial online learning experience.

“Now more than ever, there’s going to be a focus on quality and delivering an experience that end users can rely on, as we continue to turn towards online video for many areas of our lives including to learning remotely.”

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